LOOKING AT PAST STUDENT'S WORK.

This video is entitled 'Love Machine' by Soul.Funk
I really love the original choice of track by the group, as it is a genre (i.e. soul and funk) which is rarely re-visited in the mainstream music industry, yet the music video helps to modernize it.

I also think that it has been constructed extremely cleverly so that even though there is no miming at any point in the video, and the artist of the band is unclear, it still manages to work as a music video. This is something that I would like to keep in mind for our music video, as I think that this technique is easy to produce and often appears successful.

If I was to critisize the video, I would suggest that the filming and continuity is not very good, but thankfully they have managed to salvage the footage through fantastic editing and special effects.

Overall, the music video appears extremely original and humourous, two extremely important factors which I would like to emulate in our own music video.