MySpace Music is a site accessed by millions of users every single day, and a perfect opportunity to promote an unsigned artist or band. The social networking site has an application which allows you to 'add' a song on to your profile, meaning that users are constantly browsing the site in search for that edgy and original song to complte their profile. MySpace Music has its own homepage:
I have circled the important factors of the home page in pink. These showcase why it is such a great marketing tool for new and already popular musicians, through features such as 'artist of the week', 'behind the scenes' and 'featured download'. Popularity of the songs are published on the website, demonstrated through the number of 'hits' their profile has had, and how many times each individual song has been played.
Here are some famous success stories:
www.myspace.com/jackpenate
www.myspace.com/lilymusic
www.myspace.com/katenashmusic
www.myspace.com/arcticmonkeys
www.myspace.com/jamiet
www.myspace.com/theturncoat
www.myspace.com/themaccabees
www.myspace.com/cajundanceparty
www.myspace.com/adelelondon
www.myspace.com/canseidesersexy
www.myspace.com/newyoungponyclub
These independant artists and singers have been greatly affected in a positive way by MySpace Music, where they can easily showcase their music.
-- Shows how popular independant music is becoming - Lily Allen recently got to No.1 in the charts with her singles 'Smile' and 'LDN'.
We would definetly want to use MySpace music to market our band/artist.
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